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Who am I ?
As a Marketing Insight Freelancer, I aim to identify relevant insights to establish effective marketing strategies.
With +2 years of experience in a marketing research consulting firm, I acquired expertise in data analysis and customer satisfaction management in various sectors (construction, banking and insurance, tourism, etc.).
My services
02
PROJECT MONITORING
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Project management
- Real-time tracking (KPI)
- Data quality control
01
METHODOLOGICAL DESIGN
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Goals definition
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Type of survey
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Targeting, sampling
- Collection method
- Questionnaire crafting
03
DATA ANALYSIS
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Data cleaning
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Quantitative analysis: statistical processing
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Qualitative analysis: coding, verbatims analysis
04
FORMATTING
Template creation
Checking consistency of graphs, tables
Storytelling, infographics
05
CONCLUSION & RECOMMENDATIONS
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Results overview
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Executive summary

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